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Tesla (TSLA) is launching today a new shareholder platform to manage its large investor base and allow them to participate in events and ask questions.

Over the years, Tesla has had an unusual approach to investor relations.

CEO Elon Musk often voiced frustration with traditional Wall Street analysts on earning calls and pushed for more interactions with retail investors.

Tesla started to implement Say’s platform, which collects questions from investors and lets them vote on the most popular ones to be asked to Tesla’s management during the calls.

Now it looks like Tesla wants to build its own platform using Say and Plaid.

The automaker announced the “Tesla Shareholder Platform” on Twitter today:

 

Tesla shareholders can sign up by proving ownership with their brokers through Say and Plaid:

 

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