The following is a summary of HUD’s advertising guidelines:
- Category: Race, color, national origin. Rule: No discriminatory limitation/preference may be expressed.
- Category: Religion. Rule: No religious preference/limitation may be expressed.
- Category: Sex. Rule: No explicit preference based on sex
- Category: Handicap. Rule: No exclusions or limitations based on handicap
- Category: Familial Status. Rule: No preference or limitation based upon family size or nature.
- Category: Advertising media sources. Rule: Selective use of advertising media sources, whether by language or geography, may not have a discriminatory impact.
- Category: Photographs or illustrations of People. Rule: People should be clearly representative and nonexclusive.
