Check Your Understanding Answers
- What is the definition of discriminatory advertising?
Discriminatory advertising is defined as advertising that indicates a preference, limitation or discrimination based on race, color, religion, handicap, sex, familial status, or national origin.
- In general terms, what kind of advertising would be considered acceptable and what would be considered discriminatory?
Any advertising that describes the property would be considered acceptable, while advertising that describes buyers could be considered discriminatory
- Give four examples of words or phrases that would be considered discriminatory, and three that would not, with regard to handicap when writing an ad. (See page 20 for other correct answers.)
Discriminatory - no wheelchairs, able-bodied persons only, no deaf, or no handicapped parking
Non-discriminatory - fourth-floor walk-up, walk-in closets, wheelchair ramp
- When doing newspaper advertising, how could you avoid an impression of racial steering?
Use a wide variety of newspapers, not just the local or neighborhood paper.
