Check Your Understanding-Answers
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Name four traditional marketing tools that you should use with every listing you get.
For Sale sign
Photos
Classified ads
Fliers
Lockboxes and MLS listings are also critical, but can only be used with seller permission.
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What are some important tips for home tours?
Sellers should not be at home.
Have some light refreshments for the agents.
Play soft mood music.
Give each agent a property flier.
Have agents fill out a short evaluation of the home.
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In addition to agent and MLS home tours, what are some other ancillary tools you can use?
Neighborhood canvass letter
Agent open house
Public open house
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What should you keep in mind when developing your marketing plans?
Each plan should be client-specific - that is, have some standard tasks, but also some activities that are customized to the particular sellers.
